Why IQM

We recognize that voters are essentially different than consumers in their needs and motivations. That is why IQM is focused only on one domain and does it right. Our proprietary AI-powered patent-pending technology identifies and analyzes the online and offline voter journeys with high accuracy, and reaches them with real-time, targeted ads across devices and channels like mobile, desktop, CTV/OTV, native, and audio. We provide 360-degree political advertising solutions to political campaigns and advocacy organizations including planning, targeting, measuring, optimizing, and insights.

Political-first Programmatic DSP Platform

From providing data and insights to launching your campaign, our focused approach helps you reach your voters with the right messaging at the right time.

60-70% match rate of your voter list

60-70% match rate of your voter list

198M+ robust voter database

198M+ robust voter database

Political contextual targeting

Political contextual targeting

Political district, state house, and senate house targeting

Political district, state house, and senate house targeting

Campaigns specially designed for political use cases

Campaigns specially designed for political use cases

Excellent Customer Service

We have a dedicated AdOps team with digital ad campaign experts who help you every step of the way, from planning to executing your campaign. We help you set up the campaign, ensure that the targeting is right and optimize to maximize the reach within your budget.

24X7 multilingual AdOps Support

24X7 multilingual AdOps Support

95%+ client retention rate

95%+ client retention rate

Platform integrated chat support

Platform integrated chat support

Complete Transparency

With IQM's transparent platform without any tiered access, you have complete visibility and control over your campaigns. Plan, measure, and optimize your campaigns easily and quickly with our detailed campaign reports. Use our insights catering to the political domain to understand your voters better, and reach them with the right messaging.

Issue-based voter insights for top hot button issues

Issue-based voter insights for top hot button issues

Campaign reporting insights

Campaign reporting insights

Innovative Platform

Our advanced AI and machine learning algorithms help you reach your audience with accuracy, across formats and channels. We adhere to the highest standards of data privacy and confidentiality.

Precise voter identity graph including recent voters

Precise voter identity graph including recent voters

AI-driven Campaign Optimization

AI-driven Campaign Optimization

Creative AI for improving performance

Creative AI for improving performance

Quick start - campaigns can go live in as early as 30 mins

Quick start - campaigns can go live in as early as 30 mins

Usability

Our clients love using our product. The intuitive and easy to use platform enables you to plan and launch a campaign quickly, and track and optimize with ease.

Easy to use, even for novice users

Easy to use, even for novice users

Intuitive user interface

Intuitive user interface

Integrations with several reporting tools

Integrations with several reporting tools

Strategic Omni-channel Targeting

Manage and optimize your ad campaigns across all devices and channels so you can reach your voters at every touchpoint.

Devices: Mobile, desktop, tablet, connected TV

Devices: Mobile, desktop, tablet, connected TV

Formats: Display, Native, Video, Audio, Rich Media

Formats: Display, Native, Video, Audio, Rich Media

Audience extension to social, email and direct mail

Audience extension to social, email and direct mail

Data Security and Privacy

We ingest and activate the campaign data only to match and target voters with ease. The data is anonymized with strong file encryption and data protection methods. We ensure complete confidentiality, support the use of election firewalls and comply with the established firewalls of all our political campaign clients.

GDPR and CCPA Compliance

GDPR and CCPA Compliance

Political Ad Choice Compliance with DAA

Political Ad Choice Compliance with DAA

US Political Ads Compliances

US Political Ads Compliances

We ensure that any personally identifiable information (PII) is protected from unauthorized use or disclosure. Also, we are an active member of the Digital Advertising Alliance (DAA), and strictly follow the policies that regulate.

No Minimums & Transparent Pricing

With IQM, there is no minimum amount to run your campaigns, no set-up fees, and no hidden costs of any kind. With full transparency and no barriers, you can start quickly and easily. Try our platform and start running your ad campaigns, whatever budget you are comfortable with.

No minimum amount to run ad campaigns

No minimum amount to run ad campaigns

No setup fees

No setup fees

No additional cost for managed services

No additional cost for managed services

Completely transparent pricing

Completely transparent pricing

Fastest in the Industry

Plan, launch, track and optimize your campaigns with IQM's industry-leading turnaround time.

Audience matching time - 24 to 48 hrs

Audience matching time - 24 to 48 hrs

Plan and Launch campaign within just  30 mins

Plan and Launch campaign within just 30 mins

Fast campaign approvals with 24 hours AdOps/Support team

Fast campaign approvals with 24 hours AdOps/Support team