Reach More Voters
Get Complete Voter Insights
360 Degree Solution
For Political Advertising
Planning
Identify and create the list of your target audience and forecast your campaign's potential.
Planning
Identify and create the list of your target audience and forecast your campaign's potential.
Onboard Your Data
Match your voter list or CRM data with online or offline using advance technology for 70% industry-best match rate.
Create your voter list
Define your desired voter profile, and get a custom list matching your exact needs.
Targeting
Reach your voters with high accuracy. Our hyper-focused targeting capability designed for the political niche is unmatched.
Targeting
Reach your voters with high accuracy. Our hyper-focused targeting capability designed for the political niche is unmatched.
Audience Targeting
Segment audience & reach people based on their identity, interests, location, and past ad interactions
Location Targeting
Use location based targeting technologies such as geofencing and geofarming to reach voters with precision.
Contextual Targeting
Use IQM’s proprietary AI technology to target users by their content consumption behavior.
Creative AI
Creative AI technology abstracts contextual data from ad creatives and matches it with curated ad inventory and audiences.
Inventory Targeting
Advertise with millions of publishers using open exchanges or private deals.
Optimization
Our ad servers dynamically test, identify and scale top-performing ad units to ensure that every bid is optimized.
Optimization
Our ad servers dynamically test, identify and scale top-performing ad units to ensure that every bid is optimized.
Our technologies
AI powered platform to reach target audience precisely with insights, measure and optimize high-performance campaigns
Auto Optimization
With auto-optimization, no need to adjust the bid price. Platform uses AI to scales best performing ad units at optimal price.
Reporting &Insights
Track and measure the effectiveness of ad campaigns, and ensure the highest possible ROI.
Reporting &Insights
Track and measure the effectiveness of ad campaigns, and ensure the highest possible ROI.
Voter Insights
Match your offline voter list or CRM data with online voter profiles. At around 70%, we have industry leading match rate.
Campaign reporting Insights
Define your desired voter profile, and get a custom list matching your exact needs.
Integrations
Enhance efficiency of your campaign by seamlessly integrating with 3rd party reporting tools such as Google Data Studio, Tableau, PowerBI etc.
Channels
Usecases
Candidate Awareness Campaigns
Candidate awareness campaigns are an excellent way to familiarize voters with the candidate, their platform, and their stance on various issues. A voter awareness campaign introduces a candidate, shares their biography, and tells us what makes them a good candidate. These introductory campaign ads generally set the tone for the entire campaign.
Public Affairs Campaigns
The goal of public affairs campaign is to seek policy influence in getting to change certain laws or regulations. Usually, public affairs campaigns are localized with issues related to the local political, social, or economic spheres, and narrow as they seek to influence a small number of people. A public affairs campaign is very important to have any positive policy impact.
Issue Advocacy Campaigns
The goal of an issue advocacy campaign is to raise awareness about an issue, often focused on economic, political, social, and environmental issues. Issue advocacy ad campaigns can help you reach people concerned about a certain issue and motivate them to action, such as donating their time, and money, and/or making a change with their vote.
Persuasion Campaigns
Political persuasion campaigns are used to influence your voters to support you over your opposition. Political persuasion is very effective in moving undecided voters to your side or consolidating your own supporter base.The key to persuasion is in reaching the desired target audience with the right messaging. The various types of messaging for effective political persuasion are helpful in influencing public perception of your candidate, building trust, uniting voters towards a common goal, communicating momentum, and using social and peer pressure to move the needle in your favor.
Event Promotion Campaigns
Whether it's to introduce a candidate, show endorsement, or stand up for a cause - rallies and marches are great to get the grassroots involved, to catch attention, and to show the momentum of your campaign. The higher the attendance of your event, the more likely it will catch the attention of the media, amplifying your support further.
Fundraising Campaigns
Fundraising is an important part of political & issue advocacy campaigns. To run a competitive political campaign, you need a well-executed fundraising strategy. A fundraising campaign is a solution to reach your supporters with messaging that resonates with them and connects to them at a deeper level. It's something that helps to define your campaign, your mission, and why people should give you their support.
GOTV Campaigns
The purpose of Get Out the Vote (GOTV) ads is to motivate, and direct voters to their polling location on Election Day. Reaching out to the right voters with the right message is crucial in the last days of the election. GOTV messages that provide voters useful information regarding voting, help make them a plan and persuade them through impactful messaging, have a great impact on voter turnout. According to some studies, if done right, your GOTV effort can increase your votes by more than 10%.
Blogs
Top Reasons Why Facebook is Sooo Last Week
The once-dominant social media network is losing users. Will advertisers be next to bolt? Almost immediately after it was founded in 2004, Facebook became the most popular social media network around the world. Today, Mark Zuckerberg’s social experiment at Harvard University has more than 2.2 billion monthly active users.
The Secrets of Your Voter Profile Weren’t So Secret–And It’s Okay
The Digital Future of the Voter Roll. U.S. voters could learn a lot about modern politics by volunteering on a campaign or interacting with their local Board of Elections. A major takeaway would be the lack of sophistication of the standard voter file. The file is, in essence, basic voter information in a spreadsheet or database that can be purchased by political campaigns. In most states, the standard voter file consists of only names, addresses, phone numbers, ethnicity, gender, party registration, and voting history.
Women Come Second to Men in Accepting Self-Driving Cars
Women Will Drive the Mainstream Acceptance of Self-Driving Cars. There’s no doubt that women have become the dominant consumer group in the U.S. Fast Company estimated, that women control 65 percent of global spending and more than 80 percent of U.S. spending.
Political Download: West Virginia Ain’t Going Blue
West Virginia Is Currently in the Firm Hands of Conservatives.We recently published our findings of the level of political affiliation intensity for the Mountain State in the lead-up to the midterm elections in November 2018. Not only is West Virginia a strong ‘red’ state, it’s should be considered crimson.
