Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

October 29, 2026 | 1 min read

Healthcare Stat of the Week: The NP/PA Workforce Is Growing Far Faster Than the Physician Workforce

The Nurse Practitioner workforce is projected to grow over 40% by 2035, versus around 5% or less for physicians, even as the U.S. population grows...

Political

Blog

October 27, 2026 | 3 min read

The Next Political Ad Platform Won’t Look Like a Platform

By Matthew Dybwad, Chief Revenue Officer, IQM Before this election is over, somebody is going to tell political buyers to finish strong. I suspect they’ve...

Healthcare

Blog

October 22, 2026 | 1 min read

Healthcare Stat of the Week: Nurses Are America’s Most Trusted Profession

Gallup’s annual trust poll consistently ranks nurses as the most trusted profession in the country, with 75% of respondents saying they highly or very highly...

Partners, Not Pitches: How Adtech Can Support Agencies in the Midterms’ Final Two Weeks

Political

Blog

October 20, 2026 | 2 min read

Partners, Not Pitches: How Adtech Can Support Agencies in the Midterms’ Final Two Weeks

By Kenny Day, SVP Head of Political at IQM With the midterms around the corner, media agencies are in their fourth quarter, literally and metaphorically....

Healthcare

Blog

October 15, 2026 | 1 min read

Healthcare Stat of the Week: Why 78% of Patients Still Want to See a Doctor First

A UK study found 78% of patients said they’d prefer to see a doctor before a nurse, underscoring that physicians remain the preferred first point...

Political

Blog

October 14, 2026 | 4 min read

IQM and StatSocial Help Campaigns Keep Pace with Midterm Voters’ Changing Political Interests

Six exclusive audiences complement traditional voter files, helping campaigns respond to the issues and conversations shaping national, state and local races. WASHINGTON, DC, October 14,...

Political

Blog

October 12, 2026 | 2 min read

Compliance Has Terrible Branding

By Kris Qiu, CEO When people hear “compliance,” they picture someone from legal showing up at the end of the process to say, “You can’t...

Healthcare

Blog

October 9, 2026 | 1 min read

Healthcare Stat of the Week: 40% of Prescriptions Aren’t Written by Doctors

Roughly 40% of U.S. prescriptions, about a billion scripts a year, are now written by nurse practitioners (NPs) and physician assistants (PAs) rather than doctors,...

Facing Your Inventory Fears Head-On This Election Cycle

Political

Blog

September 30, 2026 | 1 min read

Facing Your Inventory Fears Head-On This Election Cycle

As the final push nears, inventory anxiety peaks. You’ve likely heard the warning: the inventory you need will sell out if you don’t lock it...

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

Healthcare

Blog

September 21, 2026 | 2 min read

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

It’s no surprise that AI dominated conversations at Fierce Pharma this year, and the leaders that we spoke with agreed on something deeper: AI only...

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political

Blog

September 16, 2026 | 1 min read

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political advertisers can now activate on X directly through the IQM DSP, targeting Voter IDs from their own voter file instead of interest proxies or...

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Political

Blog

September 14, 2026 | 1 min read

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Every election cycle, candidates are racing for the same limited pool of voter attention, creating one of the most saturated advertising environments any campaign will...

Blog

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

Healthcare Stat of the Week: The NP/PA Workforce Is Growing Far Faster Than the Physician Workforce

The Next Political Ad Platform Won’t Look Like a Platform

Healthcare Stat of the Week: Nurses Are America’s Most Trusted Profession

Partners, Not Pitches: How Adtech Can Support Agencies in the Midterms’ Final Two Weeks

Healthcare Stat of the Week: Why 78% of Patients Still Want to See a Doctor First

IQM and StatSocial Help Campaigns Keep Pace with Midterm Voters’ Changing Political Interests

Compliance Has Terrible Branding

Healthcare Stat of the Week: 40% of Prescriptions Aren’t Written by Doctors

Facing Your Inventory Fears Head-On This Election Cycle

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

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