Targeting
Audience Targeting
Maximize your reach and impact by pinpointing your ideal audience with our precise targeting capabilities.
Matched Audience Targeting
IQM matches your offline voter list or CRM data to mobile device IDs, cookies, and IP addresses using both ID-based and cookie-less proprietary patent-pending data matching technologies while keeping consumers' personal information private.
Advanced data matching technology
Match offline data to digital IDs
Cookie-less matching
Privacy safe audience matching
Audience Targeting from Political Data Providers
IQM provides you with the ability to work with any data provider you choose. Upload CSV, integrate through your CRM or ingest data through your data providers.
Flexible data provider options
Upload data in any format and from any system
Seamless integration with multiple providers
Custom Audience Targeting
IQM allows you to build your target audience on any Data Management Platform (DMP) of your choice and then seamlessly push them to activate on IQM's platform.
Use any DMP provider as per your needs
Push data from your DMP to IQM in just a few clicks
Pre-built Audience Segments Targeting
IQM offers an extensive library of politically curated segments that are readily available for activation. You can instantly choose from thousands of these segments, which have been precisely targeted to reach specific political audiences.
Meticulously curated Segments by our experts
Activate these segments within minutes
Retargeting
Using IQM's advanced retargeting technology, you can re-engage with your website visitors. Our platform tracks their online behavior and displays your ads to them across multiple channels and platforms.
Stay top-of-mind and bring your users back to your site
Increasing the chances of converting your users to your customers
Reach More Voters With Custom Requirements
Connect With UsGeo-farmed Audience Targeting
By leveraging IQM's proprietary location data technology, you can target voters based on their historical location visitation behavior.
Identify voters based on their visitations of specific locations such as polling stations, campaign rallies, and other political events.
Create a customised audience of these voters
Reach out to these voters on mobiles or desktops with a customized message.
Lookalike Audience Targeting
With IQM, you can expand your reach and connect with new voters who share similar characteristics and behaviors to your target voters.
Identify patterns in users' demographics, interests, and online behavior
Build custom audience segments of users who exhibit similar traits
Expand your reach to a larger audience
Contextual Audience Targeting
With IQM's advanced technology, you can target users based on the content they are consuming or have consumed in the past. We support 100+ languages and we catalogue 250k+ publilshers and 150M+ pages daily.
Analyzes users' online behavior
Identify users interested in specific topics
Categorizes users into different interest groups and target them
Target Audience from Previous Marketing Campaigns
With IQM, you can create a dynamic campaign funnel by targeting users who have engaged with your ads in the past. This means you can tailor your ad campaigns specifically to those users who have already shown interest in your brand, increasing the likelihood of conversion.
Target users who engaged with ads in past
Tailor ad campaigns to interested users
Increases likelihood of conversion
Retarget interested users to keep brand top of mind
