Blogs

Top Reasons Why Facebook is Sooo Last Week

The once-dominant social media network is losing users. Will advertisers be next to bolt? Almost immediately after it was founded in 2004, Facebook became the most popular social media network around the world. Today, Mark Zuckerberg’s social experiment at Harvard University has more than 2.2 billion monthly active users.

The RNC and DNC Could Take Over Your OTTs

We know that’s a lot of acronyms. In real life (IRL) this means political advertising will impact your binge-watching addiction in the near future.

Those DSPs Are Fake. Don’t Let Them Fool You

Rooting out a real demand-side ad-buying platform (DSP) versus a bogus entity comes down to a simple word–transparency. Political marketers–listen up.

Screw You, I’ll Run My Own Ad Campaign

Marketers Are Ditching Agencies for In-House Programmatic Media Buying Services. Can It Work For You?

Video Kills the Radio Star and Everything Else

Online video has become the go-to tool for marketers to reach and engage audiences. But the question remains, Why?

The Secrets of Your Voter Profile Weren’t So Secret–And It’s Okay

The Digital Future of the Voter Roll. U.S. voters could learn a lot about modern politics by volunteering on a campaign or interacting with their local Board of Elections. A major takeaway would be the lack of sophistication of the standard voter file. The file is, in essence, basic voter information in a spreadsheet or database that can be purchased by political campaigns. In most states, the standard voter file consists of only names, addresses, phone numbers, ethnicity, gender, party registration, and voting history.

Women Come Second to Men in Accepting Self-Driving Cars

Women Will Drive the Mainstream Acceptance of Self-Driving Cars. There’s no doubt that women have become the dominant consumer group in the U.S. Fast Company estimated, that women control 65 percent of global spending and more than 80 percent of U.S. spending.

Political Download: West Virginia Ain’t Going Blue

West Virginia Is Currently in the Firm Hands of Conservatives.We recently published our findings of the level of political affiliation intensity for the Mountain State in the lead-up to the midterm elections in November 2018. Not only is West Virginia a strong ‘red’ state, it’s should be considered crimson.

The ONLY Digital Ad-Buying Platform Exclusively Built for Politics

West Virginia Is Currently in the Firm Hands of Conservatives. IQM has evolved into a leading data-driven political marketing solutions provider.

Why Bots Helping Get Out the Vote is Okey

Campaigns are Scrambling For Any Way to Reach Voters-Period. More Tech Could be the Solution. During this year’s midterm election cycle, chances are you’ve received texts from a political campaign.

Political Download: That Loud Drunken Sports Fan Also Votes

Countries Most Active Voters Love Sports. Pundits have accused American voters of treating politics like a team sport — and they may be more right than they realize.

Politics Ain’t a Game, But Campaigns Are Encouraging Us to Play More

Can Political Campaigns Compete in the World of Fortnite? So, why not leverage an industry that dominates our smartphone screens? A 2016 article in Adweek reported that “voters are…playing games more often.”

Quit Ad Blocking Me Bro!

Ad Blocking Tools Are on the Rise. What Countermeasures Can Marketers Use to Still Reach Consumers?

Why Holiday Shopping Wasn’t As Chaotic As It Used to Be–Thank AI

Even as the shopping experience evolves, the crush to sell the most still exist. The holiday season is upon us. The time frame between Thanksgiving and before Christmas Eve has defined holiday shopping.

Political Campaigning in the Age of Coronavirus

AI In the Future: The Robots Could Create More Jobs Than Eliminate

Artificial Intelligence (AI) is here

We Can Finally Talk About Politics–At The Ballpark

Sports Metaphors Are Useful, for Politicians. Politicians speak in sports metaphors like it’s their first language — and analysis of proprietary data from IQM, an AI solutions provider utilized for microtargeting voters, found they’re right to do so.

Digital Ads are Smarter Than We Think

Analytics has already revolutionized the ad bidding process. What you see and read in an ad is next.

The Secret to Good Night Sleep-Eat More Chocolate

It is a truth, universally acknowledged that Liberals and Conservatives find themselves at staunchly opposed positions in a politically charged atmosphere. However, this stark contrast isn’t solely limited to their political stance but also seeps into their lifestyle choices. Based on these find out if you’re more likely to be a Democrat or a Republican:

Political News Sites Team Up to Take on Google and Facebook In a Rare Display of Bipartisanship

The Digital News Alliance aligns conservative and liberal-leaning news outlets for a unique ad sales opportunity in advance of the 2020 U.S. Presidential Election cycle.

Political Campaigning in the Age of Coronavirus

Up to mid-March 2020, the United States was in the midst of a national and state-wide election cycle that was dominating cable and broadcast news networks.

How Animal Rights Activism contributed to the drop of egg prices

Be it sunny side up with strips of bacon, boiled, poached or scrambled, eggs are one of the most popular foods consumed all over the world. Full of micronutrients, low in carbohydrates and high in proteins, eggs are a healthy source of nutrients for anyone. Given the popularity of this commodity, the current market trend would come as good news for most citizens. Due to a large surplus in egg production this year, egg prices are lowest for this time of the year in at least a decade.

The Politics of  Consumption Affects the Consumption of Politics

This definition sounds a lot like the competition in a free capitalist market. The similarity between these two concepts is more than notional. Winning an election or getting hold of the majority share of a market are two flavours of the same cereal. The broad process in which this happens is well known. There is a product (or policy) which is developed. Subsequently the consumers, (or voters) are convinced of this entity’s superiority over the alternatives. They are then provided with cues, both conscious and otherwise to make a choice in favour of one particular product (or party).