Fundraising Campaigns

What Is A Fundraising Campaign?

Fundraising is an important part of political & issue advocacy campaigns. To run a competitive political campaign, you need a well-executed fundraising strategy. A fundraising campaign is a solution to reach your supporters with messaging that resonates with them and connects to them at a deeper level. It's something that helps to define your campaign, your mission, and why people should give you their support.
In a time when online fundraising is becoming the norm, digital ads help you increase your reach. Scalable, and at the same time, accurate targeting helps you reach a wider base, consisting of people who are more likely to donate to your cause.

Things To consider In Fundraising Campaigns

• Geofencing Targeting - Create a polygon (virtual boundary) on the map and target audience in real-time when they visit the location.
• Powerful Messaging - A well-crafted, powerful message that connects with people on a deeper level plays a very important part in a fundraising campaign. With the right messaging, you can move the needle in your favour and can direct your likely donors to the right pages to make the donation process smooth.
• Use CRM Data Effectively - Reach out to previous donors, supporters, and groups that align with your political platform.
• Use Targeting Technologies To Maximise Reach- Audience targeting like retargeting and lookalikes are very effective in narrowing down your target audience.
• Clear Call To Action And Easy Donation Process - A clear CTA in the ad body that directs to the donation page, and a quick and easy donation process ensure that the abandonment is minimal.

How IQM helps with GOTV Campaign

• Geofencing Targeting - Create a polygon (virtual boundary) on the map and target audience in real-time when they visit the location.
  
• Accurate Targeting - IQM's advanced AI-powered technology made for the political and issue-advocacy domains makes it easy for you to reach your target audience with great precision.
  • Lookalike Targeting - Lookalike audience targeting is an efficient and effective way to expand your reach to new people as your ideal or current audience.
  • Retargeting -IQM enables you to retarget the people who have visited your page or shown interest in your ad. Donors take some time to research the cause before making a donation. Retargeting ensures that people who have shown interest and are likely to donate are reminded in their busy lives to complete the transaction.
  • Contextual Targeting - IQM uses machine learning to help you reach the audience of thousands of publishers' partners with relevant content. This targeting methodology reaches users when they are in a receptive frame of mind.
  • CRM Direct Upload - Reach out to your supporters and donors by directly uploading your CRM database into our DSP.
  • Location-Based Targeting - Use our advanced technologies like geo-fencing and geo-farming technology to reach people who are in or frequent certain locations to find your likely donors.
• Interactive Ad With Redirection To Donation Page - Interactive display banners or video ads with clear CTA (call to action) like 'donate now' captures attention and make donation easy.
• Run Campaigns On Email And Social Media - IQM's audience extension lets you reach your programmatic audience on social media and e-mail as well. With this true omnichannel capacity, you can reach your target audience effectively across channels and have complete visibility of your campaign from a single platform.
• Real-Time Reporting - With our real-time reporting, keep a close track of your campaign performance against your fundraising goals and recalibrate on the go to maximize the impact of your campaign.