Targeting
Contextual Targeting
Target users by the content they are consuming or have consumed in the past.
IQM's proprietary AI technology monitors ad calls across virtually every news and information site, captures user and content data, analyzes the data in real time, and creates targeting models based on both historical and most recent content consumption.
1 | Capturing
IQM captures data as users browse websites and are served ads across the web.
Monitored sites include CNN, MSNBC, FOX News, OANN, Bloomberg & many more.
2 | Analyzing
- Contextual
- Sentiment
- Semantic
- Demographic
- Behavioral
- Consumption Patterns
3 | Targeting
Target User:
- In real-time
- Looking back up to 12 months
Target by:
- Article Content
- Relevant Keywords
- Expressed interests