The ONLY Digital Ad-Buying Platform Exclusively Built for Politics

BY IQM EDITORS

West Virginia Is Currently in the Firm Hands of Conservatives.

IQM has evolved into a leading data-driven political marketing solutions provider. Customers and end-users can now access state-of-the-art predictive models of voter motivations, enthusiasm, and the level of open-mindedness.

The IQM team of technology experts, developers, and academics have successfully leveraged algorithms to solve business problems for years. We are now carrying over that expertise to the political arena, empowering campaign managers, candidates, and organizations with one-of-a-kind voter-matching services.

With secure information from our customers and data partners, we develop predictive models of media consumption habits across the entire digital landscape. This includes broadcast news, online video, online radio networks, social media, and other trackable distribution channels. Voter models are customizable and can be broken down by issue, district, even down to the individual citizen.

Our data is delivered in real-time and with the improvements in mobile technology, the profiles are more accurate than any other service on the market. IQM-powered campaigns better track, monitor and predict voting patterns. Campaign content producers and publishers craft stronger messages are able to integrate more local issues into their policies and able to dedicate more resources to reach undecided voters.

IQM voter solutions were successfully used on the Phil Murphy campaign for Governor of New Jersey, the nationwide Climate March in Washington, D.C. in 2017, and the successful passage of the country’s first Soda Tax in Philadelphia, PA.

Huge Stakes Meant We Needed to Get Involved

Our CEO and co-founder Bhargav Patel said, “Two generations ago candidates for public office could more easily connect with a voter base. Connecting was as simple as organizing a town hall. Today neighborhoods are ethnically diverse enclaves with distinct concerns and political motivations. Progressive campaigns need a better way to remain connected and responsive to voters.” He added, “Algorithms and data mining have already revolutionized our consumer experiences. It’s time to apply these best practices to voting and the political arena.” The public policy stakes are too high and it’s the only way our democratic institutions can endure.

Chintan Buch, CTO/Founder at IQM said, “We’ve excelled at putting together a team of immensely talented developers and IT professionals with a specialized expertise to implement customized AI-powered solutions in the political sphere.”

Back also said “There’s a great deal of responsibility involved in the work we do. We want to motivate voters and empower political activism, but the public needs truthful content based on facts. We’ve found that undecided voters typically make decisions based on positive fact-based news, rather than sensationalized content. We want to leverage this information and convert interest into a decision at the voting booth.”

Our voter intelligence platform contains over 36,000 voter attributes to create an unlimited number of segments that can be viewed, analyzed, and optimized. IQM service fees may be applied via subscription or on a data-as-a-service (DaaS) basis.

Blogs

Top Reasons Why Facebook is Sooo Last Week

The once-dominant social media network is losing users. Will advertisers be next to bolt? Almost immediately after it was founded in 2004, Facebook became the most popular social media network around the world. Today, Mark Zuckerberg’s social experiment at Harvard University has more than 2.2 billion monthly active users.

The RNC and DNC Could Take Over Your OTTs

We know that’s a lot of acronyms. In real life (IRL) this means political advertising will impact your binge-watching addiction in the near future.

Those DSPs Are Fake. Don’t Let Them Fool You

Rooting out a real demand-side ad-buying platform (DSP) versus a bogus entity comes down to a simple word–transparency. Political marketers–listen up.

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Video Kills the Radio Star and Everything Else

Online video has become the go-to tool for marketers to reach and engage audiences. But the question remains, Why?

The Secrets of Your Voter Profile Weren’t So Secret–And It’s Okay

The Digital Future of the Voter Roll. U.S. voters could learn a lot about modern politics by volunteering on a campaign or interacting with their local Board of Elections. A major takeaway would be the lack of sophistication of the standard voter file. The file is, in essence, basic voter information in a spreadsheet or database that can be purchased by political campaigns. In most states, the standard voter file consists of only names, addresses, phone numbers, ethnicity, gender, party registration, and voting history.

Women Come Second to Men in Accepting Self-Driving Cars

Women Will Drive the Mainstream Acceptance of Self-Driving Cars. There’s no doubt that women have become the dominant consumer group in the U.S. Fast Company estimated, that women control 65 percent of global spending and more than 80 percent of U.S. spending.

Political Download: West Virginia Ain’t Going Blue

West Virginia Is Currently in the Firm Hands of Conservatives.We recently published our findings of the level of political affiliation intensity for the Mountain State in the lead-up to the midterm elections in November 2018. Not only is West Virginia a strong ‘red’ state, it’s should be considered crimson.